The Traffic Gold You’re Overlooking
What if I told you that your website is probably sitting on dozens of untapped opportunities to drive traffic — and you don’t even need expensive SEO software to unlock them?
Here’s the truth: most small business owners and marketers focus on creating new content, hoping it’ll rank. But in reality, they already have content ranking on page two of Google that could easily move to page one with just a few smart optimizations .
That’s the difference between getting a trickle of clicks and a flood of new leads.
This strategy comes straight from Matt Diamante, founder of HeyTony, who shared it in his video Get 10x More Website Traffic with This Free SEO Technique. His agency charges clients tens of thousands of dollars a year to implement this method — but you can do it yourself using Google Search Console (GSC) and a few other free tools.
In this blog, I’ll break down Matt’s full process step by step and show you how to apply it to 10x your website traffic in as little as 90 days.
Why Page 2 Rankings Are Your Goldmine
Let’s talk about click-through rates (CTR):
- Position 10 (bottom of page 1): ~2–3% CTR
- Position 3 (top of page 1): ~20–30% CTR
That means moving from position 12 (top of page 2) to position 3 on page 1 can result in 10x more clicks for the same keyword.
For small businesses in Ottawa, this can be a game-changer. According to the Canadian Internet Registration Authority (CIRA), over 54% of Canadians will leave a website they don’t trust — and visibility at the top of Google is one of the strongest trust signals you can earn.
This is why page 2 rankings are pure gold: you’ve already convinced Google you’re relevant — you just need to prove you deserve to be bumped up.
Step 1 – Find Low-Hanging Fruit in Google Search Console
The first step is to identify these page 2 opportunities.
Using Google Search Console
- Log into Google Search Console.
- Go to Performance → Pages.
- Add a filter: set average position between 11 and 20.
These are your low-hanging fruit pages — close to page one but not quite there yet .
For New Websites Without Data
No GSC history yet? Use Ubersuggest to look at competitors’ domains.
- Identify their page 2 keywords.
- Use those as your target list.
- Cross-check with “People also ask” and related searches in Google.
This gives you a head start even if you’re building traffic from scratch.
Step 2 – Keyword Clustering for 10x Website Traffic
Here’s where many site owners go wrong: they optimize for just one keyword.
Instead, think in terms of keyword clusters.
For example:
- Main keyword: best coffee maker
- Related terms: top coffee machines, coffee maker reviews, best value coffee maker
Individually, each variation may only get 50–100 searches per month. But together, the cluster could represent 500–1,000 monthly searches .
How to Find Keyword Clusters
- Check queries in Google Search Console for a specific page.
- Note down all the related variations.
- Use “People also ask” and Google’s related searches for more ideas.
E-commerce example:
If you sell red running shoes, your cluster could include:
- red running shoes
- crimson athletic shoes
- best sneakers for running
- red sports footwear
One optimized product page can rank for dozens of buyer-intent searches.
Step 3 – The “Three Kings” Optimization Strategy
Matt calls this the Three Kings Principle, and it’s the backbone of on-page SEO .
Your main keyword needs to appear in three places:
- Title Tag (shows up in Google search results).
- H1 Heading (main page headline).
- First paragraph of your content.
This tells Google immediately what your page is about.
Then, sprinkle your cluster keywords naturally in:
- H2s and H3s
- Body text
- FAQs
Don’t force exact matches — use natural variations (e.g., best coffee maker vs. top coffee makers).
Want Help Applying This Free SEO Technique?
At Ottawa Web Genius, we specialize in helping local businesses move from page 2 to page 1 — without overspending on expensive SEO tools.
If you want expert guidance applying this free SEO technique to your business, book a free consultation today.
Step 4 – On-Page SEO Optimization Details That Matter
Beyond the “big three,” fine-tuning your on-page SEO can give you the edge.
- URLs: Include your main keyword (e.g., mysite.com/best-coffee-maker-guide).
- Meta Descriptions: Add keyword variations. This won’t directly boost rankings but can improve CTR.
- Alt Text: Use descriptive alt text for images. Another natural keyword placement.
⚠️ Warning: Only change old URLs if they’re new and don’t have backlinks. If you do, set up a 301 redirect.
Step 5 – Outperform the Competition
Here’s where you take things from “good” to “great.”
Search your main keyword in Google. Study the top 3 results carefully:
- Are they missing visuals?
- Is the content outdated?
- Is it too short?
- Do they skip FAQs people might ask?
Your job: create a page that’s objectively better.
- If competitors wrote 800 words, write 1,000+.
- If their info is outdated, refresh it with 2025 data.
- Add more examples, visuals, and data.
- Use ChatGPT prompts for content gap analysis to find what they missed.
This is how you earn the top spot.
Step 6 – Reindex and Track Progress
After making major updates, go back to Google Search Console and request indexing .
This signals Google to revisit your page and recognize the improvements.
Track progress on all keywords in your cluster, not just the main one. Often you’ll start ranking for terms you didn’t even target directly.
Step 7 – Troubleshooting When Rankings Stall
Sometimes you’ll do everything right and still not hit page one. Here’s your troubleshooting checklist:
- Page Speed: Use PageSpeed Insights to test. Slow load times kill rankings.
- Internal Linking: Add links from 3–5 other relevant pages on your site to your optimized page.
- Indexing Issues: Check Google Search Console for crawl/index problems.
- Backlinks: In competitive niches, you may need quality backlinks to push past the competition.
The Essential Free SEO Toolkit
Here are the free (or nearly free) tools you’ll need:
- Google Search Console – Keyword and performance data.
- Ubersuggest – Competitor keyword research.
- ChatGPT – Content gap analysis prompts.
- Yoast or RankMath – On-page optimization.
- Google PageSpeed Insights – Technical performance checks.
As Matt puts it: “The free tools will get you 80% of the way there. You don’t need expensive software to see results.”
Pro Tip: Use Schema for Extra Visibility
While this strategy focuses on Google Search Console, don’t forget schema markup. Adding FAQ or LocalBusiness schema can:
- Help you win rich results with expandable FAQs.
- Display reviews, hours, or product details directly in Google.
- Boost CTR by standing out visually.
Plugins like RankMath or AIOSEO make schema setup simple for Ottawa businesses.
Actionable Takeaways: The 7-Step Checklist
- Use GSC to find page 2 keywords.
- Cluster related keywords for more traffic.
- Apply the Three Kings Principle.
- Optimize on-page details (URLs, meta, alt text).
- Outperform competitors by filling gaps.
- Request indexing and track cluster growth.
- Troubleshoot speed, links, and backlinks if needed.
Why This Free SEO Technique Works
Most businesses chase new content and ignore what’s already working. But by focusing on page 2 keywords, clustering variations, and optimizing strategically, you can:
- Unlock traffic without writing endless new posts.
- Gain authority by building on existing relevance.
- Compete with larger companies — even on a budget.
For Ottawa businesses, this is one of the most cost-effective SEO techniques available.
Watch Matt Diamante’s Full Video
Want to see the original breakdown? Watch Matt’s full video here:
10x Traffic Is Closer Than You Think
You don’t need a $129/month subscription to Ahrefs or Semrush to drive traffic. You don’t even need to publish five new blogs every week.
All you need is:
- Google Search Console,
- A smart keyword clustering strategy,
- And the discipline to optimize what you already have.
This free SEO technique has the power to 10x your website traffic in just 90 days — without burning your budget.
At Ottawa Web Genius, we specialize in helping local businesses implement smart, cost-effective SEO strategies like this.
Contact us today to learn how we can help your business grow online.
Disclaimer
This article is for educational purposes only and does not guarantee results. Always follow Google’s official SEO guidelines when implementing SEO strategies.